CRM & Lifecycle Channel Executive

About the role

The CRM & Lifecycle Channel Executive manages how clients communicate with leads and customers after initial acquisition. You will segment databases, plan nurturing journeys, coordinate email and WhatsApp campaigns, build follow-up systems, support reactivation and retention activity, and monitor conversion performance across the customer lifecycle.

Responsibilities

• Develop CRM and lifecycle plans for assigned clients.
• Segment customer and lead databases based on relevant criteria.
• Plan and coordinate email and WhatsApp campaigns.
• Build and manage lead-nurturing and follow-up sequences.
• Coordinate automated lifecycle journeys with specialists.
• Support retention and customer reactivation campaigns.
• Maintain accurate CRM records and campaign activity.
• Track opens, responses, conversions, retention and revenue outcomes.
• Identify gaps in customer follow-up and recommend improvements.
• Test messaging, timing and sequence structure.
• Prepare lifecycle performance reports and optimisation recommendations.
• Take increasing ownership of CRM performance as competence grows.

What you bring

• Training or practical exposure in Digital Marketing, CRM, Email Marketing, Business Development or a related field.
• Strong written communication.
• Basic understanding of customer journeys and lead nurturing.
• Strong organisation and attention to detail.
• Comfort working with customer data, lists and segmentation.
• Ability to think systematically about follow-up and conversion.
• Ability to coordinate copy, automation and design contributors.
• Curiosity about customer behaviour and retention.
• Willingness to test, learn and improve performance.

Mode of Operation

This is a six-month structured work-experience programme built around real responsibility with supervision. Although this is an entry-level role, you are not joining SÓKÈ simply to send newsletters or update contact lists. You will be expected to take responsibility for helping assigned clients move leads and customers through structured lifecycle journeys. Depending on the client and assignment you are working on, this would include segmenting databases, planning nurturing journeys, coordinating email and WhatsApp campaigns, managing follow-up sequences, supporting automation, running reactivation activity and monitoring conversion and retention performance. You will always have access to support and escalation where required. However, supervision should not be confused with someone else constantly deciding what message goes out, who receives it or when follow-up should happen. We are looking for people who can understand where a customer is in their journey and actively help move that person toward the next meaningful action. The programme follows two stages: Months 1–3 — Prove You will take on real CRM responsibilities while working closely with experienced team members. This stage is about proving that you can organise customer data, communicate clearly, execute campaigns accurately, follow through and take ownership of assigned lifecycle activities. Months 4–6 — Perform Participants who demonstrate strong capability will be expected to operate with greater independence, manage more complex customer journeys and take stronger ownership of conversion, retention and reactivation performance. Reporting You will report to the relevant Channel Lead, Project Manager or designated SÓKÈ leader responsible for the client engagement. Your supervisor exists to provide direction, quality control, feedback and escalation support. They are not there to build every customer segment, sequence or campaign on your behalf. As your competence grows, you should require less day-to-day direction and become increasingly capable of independently managing assigned CRM and lifecycle activities within the agreed strategy. Working Rhythm CRM & Lifecycle at SÓKÈ is execution- and conversion-focused. Your week would involve reviewing customer and lead data, segmenting audiences, planning campaign activity, preparing briefs, coordinating messaging, managing email and WhatsApp campaigns, monitoring responses, reviewing automated sequences and analysing lifecycle performance. You will frequently need to ask: Who needs to hear from us? What stage are they at? What should happen next? Where are leads dropping off? Who needs follow-up? What can we do to improve conversion or retention? You should be comfortable working in an environment where disciplined follow-up and customer communication are treated as commercial responsibilities, not administrative tasks. Availability You are expected to commit a minimum of 20 hours per week to the programme. Depending on your assignments, campaign requirements and availability, your workload can increase toward 40 hours per week. SÓKÈ currently operates primarily from Abuja. Most work will happen remotely, but you will attend physical client meetings, campaign sessions or other client-specific activities when the assignment requires it. Collaboration As a CRM & Lifecycle Channel Executive Intern, you would coordinate work involving copywriters, CRM and automation specialists, designers, analytics specialists, Strategy Analysts, Project Managers and other contributors assigned to the client. Your responsibility is to own the lifecycle channel. Specialists support specific execution requirements such as copywriting, automation setup, creative design and analytics. They do not replace your responsibility for understanding the customer journey, coordinating activity and monitoring commercial performance. SÓKÈ's operating model assigns the Channel Executive responsibility for planning, operation, monitoring and optimisation, while specialists support capability execution. How Work Is Reviewed Your performance will be evaluated based on more than whether campaigns are sent. We will pay attention to whether you: take ownership, maintain accurate customer data, execute campaigns reliably, follow up consistently, communicate clearly, understand customer journeys, monitor conversion and retention performance, identify gaps early, make useful optimisation recommendations, and become increasingly capable of managing lifecycle activity independently. Performance is reviewed weekly, with a formal performance gate at Month 3 and a final evaluation at Month 6. The standard becomes higher as your responsibility increases.

Compensation

This is a paid, project-based internship. You will earn a fixed service charge for each active client channel or workstream assigned to you. Channel Executives work across multiple client projects based on demonstrated capacity, performance and available engagements. Your applicable service charge and payment terms will be communicated clearly during the recruitment and placement process. Earnings are dependent on active client assignments and are not structured as a fixed monthly salary.

Career Projection

The CRM & Lifecycle Channel Executive Internship is designed as a pathway into professional CRM, lifecycle marketing and Channel Management. If you successfully complete the programme and meet SÓKÈ's performance standards, you can be considered for retention as a CRM & Lifecycle Channel Executive at SÓKÈ where an appropriate opening exists. Where SÓKÈ does not have immediate capacity to retain you, strong performers can be recommended for CRM, email marketing, customer lifecycle or retention opportunities with SÓKÈ clients or within our wider professional network. If neither option is immediately available, you leave with documented experience managing real customer journeys and remain part of SÓKÈ's priority talent pool for future opportunities. If retained, you continue developing by managing larger customer databases, more complex automation systems, broader client portfolios and increasingly significant lifecycle responsibility. Over time, strong performance can create a path into senior Channel Management, CRM leadership, Growth Operations or other leadership positions within SÓKÈ. Intern → CRM & Lifecycle Channel Executive → Senior Channel Responsibility → CRM / Growth Leadership Progression is based on demonstrated competence, channel performance, reliability, available opportunities and SÓKÈ's organisational needs.